5+ Years of Proven SEO & Digital Growth Leadership
Documented execution across agency & corporate roles at Scaleup IT Ltd (3 Years), United Trade Corporation, and Personal Freelancing Work for global clients.
Company & Freelancing Experience
Proven track record spanning 2 premier organizations and ongoing independent global freelancing engagements.
Senior SEO & Social Media Marketing Specialist
Scaleup IT Ltd
Pillar 1: SEO Leadership at Scaleup IT Ltd
Search Engine Optimization & Content Architecture
- 30+ Client Domains: Directed complete technical audits, crawl diagnostics, and canonical silo restructuring.
- 100+ Page 1 Rankings: Captured commercial transactional keywords across high-competition SaaS, retail, and local services.
- Core Web Vitals Perfection:Reduced LCP to <1.8s and eliminated INP bottlenecks for superior user experience and ranking boosts.
- Authority Backlink Engines: Built sustainable white-hat outreach funnels and editorial PR mentions with 0 algorithmic penalties.
Pillar 2: SMM & Paid Media Leadership
Performance Advertising, Meta Funnels & ROAS
- Multi-Channel Ad Scale:Managed and scaled client ad spend across Meta (Facebook & Instagram), TikTok, and LinkedIn.
- Consistent 3.5x+ ROAS: Maintained profitable unit economics through creative testing matrices and Advantage+ campaign setups.
- Server-Side Tracking (CAPI): Integrated Conversions API and advanced event deduplication to ensure 100% accurate attribution post-iOS14.
- Creative Direction & Copy: Scripted high-hook short-form videos and swipeable carousels that dramatically boosted CTRs.
United Trade Corporation
SEO Specialist & Digital Marketing Executive
Managed corporate search visibility, digital marketing lead pipelines, and commercial trade search optimization. Strengthened corporate positioning for trade procurement buyers.
- Mapped commercial keyword intent for corporate procurement & trade queries.
- Engineered corporate website structure, on-page topic silos, and indexing efficiency.
- Directed digital marketing outreach that expanded corporate trade inquiries.
Personal Freelancing Work
Independent SEO & Digital Growth Specialist
Consulting and executing custom search optimization and performance marketing funnels for international e-commerce stores, B2B SaaS platforms, and direct clients worldwide.
- Delivered complete SEO audits and topical silos for international clients.
- Scaled high-converting Meta and TikTok performance ad funnels for D2C brands.
- Implemented server-side tracking (CAPI) and cross-channel attribution systems.
Career Timeline & Milestones
A transparent chronicle of agency leadership at Scaleup IT Ltd, corporate work at United Trade Corporation, and personal freelancing.
Senior SEO & Social Media Marketing (SMM) Specialist
Scaleup IT Ltd
Directed end-to-end multi-channel organic and paid growth engines for high-velocity enterprise portfolios. Spearheaded organic search visibility, high-authority backlink funnels, and performance paid media campaigns across Meta, TikTok, and Google.
- Orchestrated complete SEO architectures for 30+ client domains, achieving consistent 150%+ organic conversion growth.
- Engineered full-funnel Meta and TikTok advertising setups delivering 3.5x+ blended ROAS.
- Conducted forensic technical crawls, Javascript rendering audits, and Core Web Vitals optimization to eliminate indexing blocks.
- Formulated weekly sprint calendars, performance attribution dashboards, and client executive strategy reviews.
SEO Specialist & Digital Marketing Executive
United Trade Corporation
Managed corporate digital marketing initiatives, commercial search engine optimization, B2B lead acquisition pipelines, and commercial trade search presence.
- Executed commercial keyword intent mapping targeting high-value transactional procurement queries.
- Optimized corporate website structure, metadata schemas, on-page topic silos, and technical crawlability.
- Spearheaded digital marketing outreach and brand positioning that amplified inbound corporate trade inquiries.
- Monitored competitive search visibility, commercial SERP movements, and executive organic performance reports.
Independent SEO & Digital Growth Specialist
Personal Freelancing Work
Consulting and delivering tailored search optimization, technical migrations, and high-converting performance marketing funnels for international e-commerce stores, B2B SaaS platforms, and direct clients.
- Architected international SEO frameworks with multi-regional hreflang, programmatic silos, and entity clusters.
- Crafted high-converting Meta and TikTok performance ad funnels for direct-to-consumer (D2C) brands.
- Engineered custom landing page flows and conversion rate optimization (CRO) funnels that multiplied client revenue.
- Implemented server-side tracking (CAPI) and cross-channel attribution modeling to safeguard campaign ROI post-iOS14.
Comprehensive Capability Matrix
Deep, hands-on technical execution across both organic search systems and paid customer acquisition channels.
Technical Site Audits & Infrastructure
Resolving crawl budget leaks, orphan pages, canonical conflicts, JavaScript hydration issues, and Core Web Vitals (LCP, INP, CLS).
Topical Authority & Content Silos
Designing comprehensive topic clusters, internal linking architectures, and entity-based content that dominates competitive SERPs.
High-Intent Commercial Keyword Mapping
Targeting bottom-of-funnel transactional queries with proven buyer intent, maximizing revenue per organic visit.
E-Commerce & Shopify Catalog SEO
Optimizing faceted navigation, product schema markup, collection silos, and image search optimization for retail stores.
Local Map Pack & Proximity SEO
Dominating Google Maps 3-Pack rankings through Google Business Profile optimization, local citations, and geo-targeted landing pages.
White-Hat Link Acquisition & Digital PR
Securing authoritative backlinks from niche-relevant publications through relationship-driven outreach and linkable assets.
Meta Ads (Facebook & Instagram)
Designing and scaling high-ROAS campaign structures using Advantage+ shopping, custom interest stacks, and dynamic creative testing.
Audience Segmentation & Lookalikes
Building high-affinity LALs, customer lifetime value segments, and exclusion lists to minimize ad spend waste.
Creative Direction & Hook Writing
Crafting thumb-stopping visual creatives, high-converting carousels, and viral video scripts designed for high click-through rates.
Conversion Tracking & CAPI Setup
Server-side Conversions API (CAPI) implementation, pixel deduplication, and custom UTM attribution for pristine ROAS reporting.
TikTok & LinkedIn B2B Ad Funnels
Tapping into high-attention Gen Z consumers via TikTok video hooks and high-ticket decision-makers through LinkedIn Sponsored Content.
Full-Funnel Retargeting & Retention
Recovering abandoned carts and warming cold leads through sequential messaging, urgency offers, and review proof.
How I Drive Predictable Growth
The four-phase operational framework developed over 5+ years of active field campaigns.
Diagnostic Audit
Deep forensic crawl, competitor reverse-engineering, pixel validation, and conversion bottleneck identification.
Strategic Blueprint
Topical silo architecture, transactional keyword mapping, audience persona segmentation, and creative angles.
High-Velocity Execution
Technical fix deployment, on-page optimization, ad creative launching, and CAPI server-side event tracking.
Attribution & Scale
Granular weekly reporting, ROAS optimization, budget reallocation, and compounding backlink acquisition.
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